Innovative and passionate Graphic Designer with 15+ years of experience crafting bold, impactful visuals across sports, gaming, and entertainment.
Over the past year, I’ve also thrived in a Traffic Manager role, balancing creative direction with workflow management, resource planning, and deadline prioritisation.
Known for blending creative flair with sharp problem-solving, I excel in fast-paced environments where ideas move quickly and precision matters.
From shaping brand identities to delivering standout campaigns, I bring energy, originality, and a collaborative spirit.
Now looking for a fresh challenge to push creative boundaries even further.
I’m ready to take the next step in my career by leading creative operations. Having already managed a small team and overseen workflows from concept to delivery, I’m confident I can thrive as a Studio Manager ensuring projects run smoothly, teams are supported, and deadlines are met with precision.
Photoshop
Illustrator
InDesign
Jira
Monday.com
Midjourney
After Effects (basic)
HTML (basic)
Passionate about travel and cultural discovery, I have lived on three continents, which has given me a unique perspective I bring into my work.
Outside of work, I enjoy family time and sharing good meals with friends.
December 2024 – Present
Managed creative, strategy, and production workflows across the Group, aligning resources and schedules for maximum efficiency.
Acted as the key link between marketing, planning, and creative teams, building strong cross-functional relationships.
Oversaw all creative requests end-to-end, from concept through to production and delivery, ensuring deadlines and brand standards were met.
Led traffic management by assigning work, updating schedules, and running resource planning meetings to resolve bottlenecks.
Directed high-profile campaigns, including the Cheltenham Festival, coordinating stakeholders and ensuring timely, high-quality execution.
March 2022 – December 2024
Led creative campaigns across sports media and betting brands.
Deliver digital assets (web, social, email, display) from concept to execution.
Partner with stakeholders and creative leads to ensure brand consistency.
Manage multiple projects in a fast-paced, deadline-driven environment.
July 2021 – December 2021
Directed creative for Premier Vegas, managing a small design team.
Produced multi-channel campaigns, including large-scale Out of Home activations in Africa.
Acted as brand guardian, ensuring creative output aligned with guidelines.
Supported Premier Bet on campaigns with AC Milan, Benfica, and AS Monaco.
September 2020 – May 2021
Developed game branding, logos, and key art for marketing and PR campaigns.
Produced assets for website, social media, print, and merchandise.
Collaborated with live operations, community, and marketing teams on cross-platform projects.
Contributed in-game 2D assets and established workflows for long-term creative delivery.
October 2016 – June 2020
Designed campaigns for PokerStars, BetStars, and PokerStars Casino brands.
Sole designer for PokerStars Casino, leading full brand re-design.
Created assets for global events including Cheltenham Festival and PokerStars Caribbean Adventure.
Managed offshore design team, maintaining creative quality and delivery standards.
March 2015 – September 2016
Directed brand vision and led redesign of creative identity.
Collaborated with CMO and UX to reimagine website user experience.
Oversaw creative delivery across digital, print, TV, and outdoor campaigns.
Managed agency relationships to ensure adherence to guidelines.
August 2014 – March 2015
Led creative development for Facebook-based gaming apps.
Produced branding, in-app graphics, and multi-platform marketing materials.
Partnered with marketing and UX teams to shape strategy and execution.
August 2012 – June 2014
Designed promotional campaigns for Bluesq.com, GrosvenorCasinos.com, and Meccabingo.com.
Delivered licensed campaigns in partnership with Endemol, Fremantle, and IGT (X-Factor, Deal or No Deal).
Directed photoshoots and mentored junior designers.
March 2012 – August 2012
Produced digital and print assets for Coral’s new online casino, poker, and bingo platforms.
June 2011 – March 2012
Designed website and event branding for the UK’s largest poker club.
Delivered print and digital campaigns for high-profile tournaments.
March 2011 – June 2011
Produced creative assets and layouts for client campaigns.
March 2008 – February 2011
Developed corporate identity, UI icons, brochures, and manuals in 25+ languages.
Coordinated with external printers and translators, ensuring quality and accuracy.
Trained colleagues in Adobe Creative Suite.
November 2007 – January 2008
Produced layouts and visual design for multiple magazines (contract role).
Native language
Fluent
Educated to baccalaureat level