FREE SPINS LOGO

Brief from PokerStars Casino

Brief to rebrand the Free Spins logo. The name was changed to Reward Spins at the start of the rebranding to come back to Free Spins for the final logo. Once the logo was approved, I worked with the 3D team to create this logo in 3D.

Mechanics of the game:
When you sign up, if you have not played a lot lately you will have the option to be rewarded with free spins. This apply to any slot games.
When the player is in Free Spins mode, the real will spin 30 times and show you how much you have won in the corner.

What’s needed:

Create two propositions using the old logo but with an evolution of the swirl and font style + new copy
Create another proposition with a different symbol to replace the swirl + new font style and colour tests

Every proposition should have a sense of “Spin”, using arrows, spin effect, swirl etc…
Some propositions might have to combine, arrows, swirl or other spinning element with cherries.
If we have a clear understanding that we are in the slot world that would be great
We will also need to test some version with a star, (i.e.: Star in the middle of the swirl, star trail etc…)
Note that the logo will also have a version without font, we need to understand the spinning concept even without text.

Deliverables

Logo
Final presentation that will show the logo in situ in CRM banners

Tools

Photoshop
Illustrator
InDesign